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Saturday, August 30, 2008

M o O n C a k 3 sending through email...

in conjunction with the coming chinese traditional festivel ~the mooncake festival~ chinese communities will send mooncake to their friends and relatives.. this is one of the culture of chinese.. they will visit each others and have a small gathering with their relatives.. besides chinese new year, this is also a festival that means to chinese.. this is when all chinese will be going back to their hometown to gather with their family.. the activities carried out during the mooncake festival usually are eating mooncake, playing lantern [usually for the children], enjoying the moonlight with the family members and experience-sharing time..

nowadays the e-card culture growing rapidly.. and today, i recieved an email from my friends sending 'e-mooncake' to me.. when i saw the email, i feel that it is very tasty and looks beautiful.. at least it can attract my attention, attracts me to continue reading the email..

these are the 'e-mooncake':











isn't these mooncakes look nice? attractive? this is what we call aesthetics a branch of philosophy. aesthetics is the study of beauty and taste. In these few pictures, i feel that these mooncakes are nice in looking, especially the variety types of design. this shows that i've applied aesthetics in reading this 'e-mooncake' email.

...McDonalds O L y M p i C promotions...



The above shows an advertisement of McDonald's. This is a promotion held in conjunction with the 29th Olympic Games took place in Beijing. This promotion promotes the McDonald's Gold Medal Meal. With every purchase of Gold Medal Meal in the nearest McDonald's outlet, a limited edition of Coca Cola contour glass will be given as free! (conditions: while stocks last! & within 11 am-4 am)



From the above advertisement, we can find out that McDonald's pursue us with implicit conclusions.

There are 4 steps in analyzing an argument:
(1) Reconstruction
(2) Assessment
(3) Evaluation
(4) Fallacy identification

For the above argument, i will do the reconstruction part only.

Conclusion: McDonald's trying to pursue us to buy the Gold Medal Meal introduced.

Premise 1: free limited edition of Coca Cola contour glass(5 choices)
Premise 2: Gold Medal Meal includes spicy chicken McDeluxe, Onion rings(7) or Large french fries, Carbonated drink (medium), sundae with the choices of flavours ~chocolate and strawberry